The brief I am choosing to do for my A2 coursework is the music video project, and the advertisement. The two inspirational texts I have decided to look at are both music videos, The Kooks- Naïve, and Mumford and Sons- Winter Winds.
I like The Kooks video because it shows a story throughout the video, which is what I want my music video to do, and it is possibly the type of music video I would be able to produce to fit with the local band that have agreed to let my group use their music. With this music video, it relates well to the target audience I would be aiming for, which is 15-30, the video shows people partying, in clubs, in relationships, laughing and 
The video for Mumford and Sons is similar to the type of video we would like to do, as we agreed we liked the look of fields and trees being used as the location. This video also shows a story throughout it, but is mainly in one location, whereas the other showed a few locations. The music fits nicely with the video, and I like the way the video progresses further through the field. I wouldlike to use the band in the music video as I think it looks better, but I would also like to use other people.
In my group video, I would like to use the same type of idea as the Mumford and Sons video, and possibly the type of progression as The Kooks video. I would like to include different stories with different characters, all leading to the main story including the band members. I think the music will be similar to both of the above bands and my music video will include extracts similar to each video. I prefer the Mumford and Sons video as an inspirational text, to The Kooks video, as it is similar to the type of video I want to make. As I have reviewed the videos I like the look of the Mumford and Sons video better as it reflects the same setting/location and possibly storyline that I want to use for my video.
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